The Best Marketing Strategies For ECommerce Businesses
Every day, new internet users buy products online. From America to Europe to Asia, eCommerce is here to stay.
Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie.
So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations.
Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business?
This guide will show you the most effective marketing strategies and how to identify the best for your needs.
How do you know what strategy is best for your eCommerce business?As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business.
Your ideal buyerWhile billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions.
You can define your ideal buyer by creating a buyer persona, which will include details such as:
These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip:
Your marketing goalsAlthough your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals.
Common marketing goals for eCommerce businesses include:
Once you have a goal for your marketing campaign, it will inform your marketing messages, channels, and tasks. You must also define the metrics to measure your goal during the goal-setting process.
Without setting a goal for your marketing campaigns, you can easily fall into a scattergun approach. As a result, there'll be no way to measure the success or failure of your campaigns.
Your marketing budgetFirst, your overall budget will determine the channels you'll focus on. With a big budget, you can have more space to experiment. However, a small budget will restrict you to only a tried-and-tested strategy.
Whatever your budget, it's vital to optimize it to obtain the best result possible.
Considering these factors, you can create a unique eCommerce marketing strategy to meet your business needs.
The best eCommerce marketing strategiesBelow, we'll consider six proven strategies to help you reach more customers. Of course, you can combine some of these strategies to achieve your marketing goals.
Let's go into the details.
Ecommerce SEOBefore a customer is ready to buy your product, they've done a lot of research. So to give your business the best chance of converting prospects, you must connect with them during the research stage.
ECommerce SEO is the process of optimizing your web pages to rank high for essential business keywords. Here are tasks to execute to improve your eCommerce SEO:
By engaging in eCommerce SEO campaigns, you can acquire more leads and customers through search engines.
Pay Per Click AdvertisingImproving organic search and social media performance can take a lot of time that you don't have. However, with pay-per-click (PPC) advertising, you can reach your audience now.
For PPC advertising on Google, you must take the necessary steps to improve your chances of success. They include:
After executing these tactics, you can improve performance through A/B testing. Frankly, there's no single ad that works for every business. So, you have to test various ad campaign elements to improve performance.
Email MarketingAccording to statistics from Litmus, email marketing can deliver an ROI of $45 for every dollar spent by eCommerce businesses. So, unsurprisingly, this is one of the best marketing channels to improve performance.
That is because email marketing for eCommerce has many advantages compared to other marketing channels. First, your marketing messages will land in your subscribers' inboxes. This is more exposure than other channels.
Second, sending different messages according to the subscriber's interests is easy. In other words, personalization can make a lot of difference in your marketing campaigns.
Naturally, the best email marketing software you can use today will allow you to personalize your emails based on many criteria such as:
As a result of sending relevant emails to subscribers, you'll increase your open and click-through rates. And since you're directing them to a relevant web page, there's a higher chance of converting such
Beyond personalization, email marketing automation is another effective strategy. Email marketing automation involves sending a series of messages to your subscribers based on a schedule or when some conditions are met.
Some examples of automated email sequences are:
To create these emails, you'll find the necessary tools in your email marketing software. Better still, some software packages will provide automation templates you can use to create your campaigns. Here's an example of a sequence built with
While creating your sequences, you can add triggers or conditions to add or remove subscribers from your email automation. For your eCommerce business, email marketing is a must rather than an afterthought.
Social Media
While social media is a platform to connect with friends, users also follow businesses and check out information and product offers. Here, eCommerce brands can provide value to their audience through content that can solve their problems.
Of course, your business needs to focus on social media platforms where you can reach your ideal customers. Some ways eCommerce businesses can use social media include:
In many industries, you'll find experts and celebrities who have gained a big following due to years of excellent performance in their industries. As a result, these influencers have audiences who trust their product recommendations.
Naturally, eCommerce businesses have taken advantage of this phenomenon to promote their products. However, while launching an influencer marketing campaign, you need to find the right influencers.
The right social media management tool can help you find the right influencers. Then, it can help you track the effectiveness of your influencer campaigns.
Fortunately, you'll find many examples of brands using influencer marketing on Instagram.
Over the years, social selling has become a popular strategy for eCommerce businesses. For instance, Statista found that about half of American social media users aged 14 to 34 made purchases through this channel in 2021.
In fact, some social media platforms now allow you to sell your products on their platforms. For example, Instagram allows you to add shopping tags to products on your Instagram posts.
A user can click on this tag to buy this product or shop more products without leaving the Instagram app. This allows you to eliminate the barrier of taking users out of Instagram.
Pinterest also allows influencers and brands to create shoppable pins. This will let users shop products on Pinterest or click a link to visit the eCommerce website.
On social media, there are many opportunities to promote and sell your products.
Affiliate marketing
Since you can't reach all your prospects through your efforts alone, you can partner with publishers who will promote your products on blog posts, emails, social media, and videos. In return, publishers will take a share of the sales they refer.
This will help you increase your reach faster. After all, according to Backlinko, "40% of U.S. Merchants cited affiliate programs as their top customer acquisition channel".
First, you have to find a suitable affiliate marketing platform. This will help you organize details such as your affiliates, commissions, and other pieces of information. Moreover, your publishers can see the number of clicks, affiliates, paid affiliates, commissions, and more.
Some affiliate marketing platforms such as PartnerStack, Everflow, and Impact.Com provide tools to run your affiliate marketing campaigns. On the other hand, you can use affiliate marketplaces such as ShareASale and Commission Junction.
Beyond this, you need to create an affiliate marketing page on your website. On this page, you'll explain your affiliate terms to publishers. Publishers should also have a link to register.
After a publisher has registered as an affiliate, you should send emails to them providing tips on how they can promote your products more effectively.
Optimizing Website UI/UX
Your website is the first impression a shopper will have about your business. If your website design is poor, shoppers will see your business as sloppy. And sloppy businesses don't make great products, right?
So, a shopper can leave before they get to see your wonderful products if your website UI/UX is poor. However, there are a few steps to ensure this never happens.
First, you need a simple site structure. This means shoppers should be able to get to any page in no more than 4 clicks. More so, you can install a search bar to help visitors find products easily.
You can also use a chatbot and live chat to answer any vital questions prospects may have during shopping. Another way to optimize your eCommerce website UI/UX is to make your website scannable and use obvious CTAs.
Today, a large percentage of your buyers will be on mobile devices. Having a mobile responsive website ensures all the essential elements on your page will be visible to mobile users.
Adding the geolocation feature helps provide shipping information and addresses of your nearest physical stores. Implementing these tactics will help provide a seamless experience to shoppers during the buyer's journey.
Conclusion
As more people shop online, your eCommerce business should prepare for more challenging competition. Effective marketing is one of the best ways to give your business the right exposure.
Even if you have an excellent product, nobody will buy it if they've never heard of it. But with the right marketing strategies, you'll attract more shoppers to your online store and sell more products to them.
Employ the strategies explained in this guide to boost your marketing results.
The post The Best Marketing Strategies for eCommerce Businesses appeared first on Due.
Hotel Email Marketing: 9 Awesome Campaign Ideas To Drive ROI
(Ad) Despite the rise of social media and other modern forms of digital advertising, email remains one of the most successful online marketing platforms regarding reach and ROI.
The numbers keep favoring this medium. According to a HubSpot study, more than 50% of U.S. Email users check their inboxes more than ten times daily. Many of these users also prefer getting brand updates via their email inboxes.
So, how can you capitalize on the massive and ever-growing popularity of email marketing within the hotel industry? Let's find out.
Hotel Industry Overview
Marketing within the hotel industry has never been more critical than it is today. The industry has experienced one of the worst economic downtimes since the 2008 recession. In 2020, the industry took a massive dip after the Covid-19 pandemic made traveling impossible, with governments enforcing lockdowns and travel restrictions.
Thus, during this recovery phase, the most advantaged businesses are those that'll leverage the power of marketing. Email marketing is one of the most powerful tools you can use.
Online marketing within the hotel industry is becoming more powerful as new trends emerge. Some of the trends shaping the hotel industry include:
Digitized Guest Experiences
Hoteliers are now turning to apps to manage services and customers. Contact-less technology is now easier to control many aspects of the experience and guest cycle. Thus, traditional, customer-facing services are being overhauled.
Personalization
The modern hotel guest wants to be recognized and treated as an individual. Hotels going the extra mile with personalization are using personalized email marketing to make a more significant impact on the masses.
When combined with data such as previous buying and booking habits, personalization enables hotels to tailor personalized experiences, offers, and promotions.
Virtual And Augmented Reality
It's no surprise consumers have an eye for visual content. Thus, it's only natural that the hotel industry capitalizes on features such as virtual tours to conjure up digital environments that show customers the experience of staying in the hotel. You can link to the virtual tour in your marketing email.
The Benefits of Email Marketing and Newsletters for Hotels
Modern trends might point toward email marketing being one of the make-or-break strategies for effectively marketing your hotel. But what benefits would compel you to take the path? Here are a few.
Cost Savings
Compared to other forms of marketing, email marketing is the most cost-effective. Many platforms offer email marketing at very affordable rates, some even for free, depending on how many emails you wish to send.
Despite being low-cost, most email marketing platforms come with rich features such as personalization to increase the campaign's efficiency and scheduling to ensure the marketing emails are sent at the right time.
Speed And Effectiveness
You can send marketing emails to hundreds or thousands of customers with just one click. On most platforms, you only have to provide a list or lists of contacts you want to receive the marketing emails. These contacts are also saved for later use, making running subsequent campaigns faster.
Therefore, the only thing you have to worry about when sending your emails is having attractive visuals and catchy content that will increase your conversion rate.
Better ROI
According to VentureBeat, email marketing has one of the highest ROIs among other forms of digital advertising. On average, you get $36 for every $1 spent. According to McKinsey, the conversion rates may even be three times higher than social media.
Better Guest Rapport
Email marketing allows your brand to offer personalized guest services through one-to-one marketing campaigns. With effective email marketing, you start nurturing the relationship with your guest the moment they book a room.
They can start requesting unique additions they might want in their bookings, such as more personalized room service or food menu. Thus, don't just send the pre-arrival email after they've made their booking and leave them dry and confused.
Building a great rapport this early increases the chances of your guest having a pleasant stay which translates to better reviews and repeat customers.
Extended Brand Online Presence
Email marketing is an effective avenue to grow your online brand presence beyond social media. Also, with every email you send, you have the opportunity to promote your hotel's social media pages, further improving your brand's online presence.
For instance, in the pre-arrival email, you can ask guests to follow your Facebook or Instagram page for a special offer during their stay.
9 Awesome Email Marketing Ideas for Hotels
How do you unlock the full potential of email marketing in the hotel industry? Here are a few hotel newsletter ideas you can implement to see transformative changes.
1. Location Newsletters
Email marketing lets hotels tell their customers more about the location and relevant tidbits that will make their stay pleasant. Location newsletters offer a great way of doing this.
With a location newsletter, you can give your customer information about the location, such as local attractions, tours, and map guides, to add value to the hotel's already excellent services and amenities.
Location newsletters also convince customers to book for longer, more expensive, and more often if they get an unforgettable experience.
Here's a great example of a location newsletter:
Planning what to do for the summer in New York? Check out the fun activities on visitnyc.Myhotel.Com.
2. Culinary Newsletters
Hotel guests often pair a location with its food. A culinary newsletter will connect your hotel's location with its culinary experiences. Use this marketing email to tell them the different kinds of food they can try at your hotel and the fantastic choices they can find within the vicinity.
You can entice customers to book by pairing this information with offers that deliver a great culinary experience. For instance, booking over a local cultural holiday may come with a fully-paid buffet of all local cuisines for the guests to try.
3. Promotional Newsletters
Promotional newsletters often go hand in hand with inspirational newsletters. Inspirational newsletters seek to add value to the consumer. They sell less but instead teach more. For instance, you may send newsletters about hospitality, tips for making a worthwhile booking, and great insights about your hotel's location to have the consumer learn more and make informed decisions.
Promotional newsletters follow to make the sale and prompt the prospect to make a booking.
The rule of thumb is to send 80% inspirational and 20% promotional newsletters. You do not appear spammy; most of the time thus, the consumer will be willing to convert once they get the promotional newsletter.
4. Special Campaigns
Email marketing provides an effective medium for informing customers about promotions, special offers, and discounts. They receive this information directly in their inboxes, unlike on social media, where it might get lost in their feed. Moreover, you can personalize them to a customer's needs.
Personalizing special campaigns makes the customer feel unique and that the hotel gives them exclusive access to offers that not everyone will have access to. This perception still works even if the offer is displayed on the hotel's website. The customer is then more likely to convert.
5. VIP Marketing Emails
Attracting a new customer can cost your business five times more than retaining an existing one. One of the ways you can make your current best customers feel special is by sending them VIP-inspired newsletters with VIP offers.
The goal is to keep them coming thanks to the unique experiences and offers they get from your hotel as VIPs. These experiences and offers should only be available to loyal customers.
Here's a hotel promotion email sample for a VIP marketing email:
Loyalty deserves a reward. For your next booking, use the promo code "LOYALTY25$" to get an additional 10% discount. This offer applies between 1st July 2022 and 1st September 2022.
6. Cart Abandonment Newsletters
The travel and hotel industries suffer one of the highest cart abandonment rates. On average, 80% of prospective customers leave hotel and travel booking sites minutes before booking. Other industries experience a 68% - 74% abandonment rate.
A robust email marketing idea is to send cart abandonment newsletters that convince the prospective customer to make a booking. The cart abandonment newsletter may contain an offer, coupon code, or discount as an incentive.
You may include an in-house special such as discounted room service or a free appetizer at the hotel's restaurant.
7. Follow-Up Marketing Email
Follow-up marketing emails seek to get immediate feedback from a recent customer at your hotel. A cleverly drafted follow-up marketing email will contain an online survey asking the customer how their stay was and how you can improve or tailor your services to their taste in the future.
This information will help improve your hotel's services and booking experience plus help you draft better marketing emails in the future.
8. Testimonials
According to research, 83% of prospective clients are more likely to convert if they read or hear a positive review from another customer. This data makes testimonial marketing emails one of the most potent emails you can send to a client.
Share previous guests' comments about their stay in the email, especially to customers who've never booked with your hotel.
9. Visual Content
Visuals are a powerful way of communicating a marketing message. Research shows that people tend to remember 80% of what they see and 20% of what they read. Images and videos thus make a significant impact on the messaging and effectiveness of your email marketing campaign.
Go for attractive visuals that heighten the desire to book for your customers. For instance, you can add videos that take them on a hotel tour, showing them the location and amenities available.
Hotel Email Marketing: Key Takeaways
Email marketing for hotels is the way to go if you want to experience an increase in bookings and better ROI. Excellent email marketing will give you:
Ensure you get professional help for the best results in your email marketing campaigns.
Contact Hearst Bay Area to learn more about how we can help your business grow with various advertising and digital marketing solutions.
Email Marketing Market Size 2022, Growth And Key Manufacturers, Market Share, Demand And Analysis, Forecast To 2029 | 96 Report Pages
The MarketWatch News Department was not involved in the creation of this content.
Jun 27, 2022 (The Expresswire) -- Global “Email MarketingMarket”2022 Research report is an in-depth study of the market Analysis. Along with the most recent patterns and figures that uncovers a wide examination of the market offer. Email Marketing Market size, Market status and position of worldwide and key areas, with points of view of makers, locales, item types and end businesses this report examination the highest organizations in worldwide and principle districts, and parts the Email Marketing Market Analysis by item type and applications or end enterprises.All the fundamental data, needed to comprehend the vital advancements in the market spending in Email Marketing market share and development patterns of each fragment and district.
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Global Email Marketing Market Overview
The primary highlights of the report offer important details pertaining to profit estimations, statistics, and applications of this product. Our report covers regional analysis of the domestic markets, key company profiles, value chain analysis, consumption, demand, and growth areas. The report analyzes major market firms, focusing on their innovative developments, product launches, operations, and emerging market players to implement new business growth strategies. The report focuses on growth prospects, restraints, and trends of the global Email Marketing market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the global Email Marketing market outlook.
Email Marketing uses tracking and customer behavioral analysis to improve corporate operations. Furthermore, when compared to on premise deployment, the deployment paradigm enables the implementation of analytics solutions at a low cost. Executives, data analysts, team leaders, managers, and professionals use business intelligence (BI) tools to collect, analyses, visualize, and report on numerous functions within a company and apply their results to their respective industries.
The report contains different market predictions related to revenue size, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary and SWOT analysis.
Get a sample copy of the Email Marketing Market Report
List of TOP KEY PLAYERS in Email Marketing Market Report are: -
● IBM● Zoho● Constant Contact● Act-On Software● Xert Communications● Robly● MailChimp● Marketo● Remarkety● Microsoft● Salesforce.Com● AWeber● SimplyCast● Wix● Pardot● Adobe
Global Email Marketing Market Growth report serves to be an ideal solution for better understanding of the Market. It is helpful in finding out the size of the Market for specific products. These major players operating in this Market are in strong competition in terms of technology, innovation, product development, and product pricing. The Market study aids in making sales forecasts for its products and thereby, establishing harmonious adjustment between demand and supply of its products.
The report gives a comprehensive investigation of the global Email Marketing market. The report contains huge data, measurable information focuses, factual reviewing, SWOT analysis, chance assessment, genuine scene, common exploration, and future improvement prospects. The analysis aims to specify market sizes in individual sections and countries in preceding years and forecast the worth in the subsequent years. The report saves valuable time as well as adds credibility to the work that has been done to grow the business.
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Global Email Marketing Market Segmentation Analysis
Global Email Marketing Market forecast report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
By the product type, the market is primarily split into
● Traditional ● Automated
Based on Component, Email Marketing is a business solution that provides an in-depth analysis of crowd movement at large gathering locations such as airports and train stations, city malls, retail stores, convention centers, stadiums, and other venues. Data from a variety of sources, including closed-circuit television cameras (CCTV), commercial off-the-shelf cameras, and first- and third-party consumer data, is processed using powerful artificial intelligence approaches to present prediction crowd flow models and customer preference patterns.
By the end users/application, this report covers the following segments
● Small Enterprise ● Medium-sized Enterprise ● Large Enterprise
Based on the End Use, the Email Marketing Market Trend is bifurcated into Aromatic Industries, Automotive, Building and Construction, Paints, Agrochemicals, and others. It is a low-cost solution that outperforms most composite applications in terms of price vs. Performance. In the next five years, hydrocarbon resin is expected to remain the second-largest application in the worldwide Email Marketing Market, owing to increased usage in adhesives, coatings, printing inks, and rubber goods. Also growing construction activities will help this market is growing.
COVID-19 impact on the market
COVID-19 is an infectious disease caused by the novel coronavirus. Largely unknown before this outbreak across the world, COVID-19 has moved from a regional crisis to a global pandemic in just a matter of a few weeks. The World Health Organization (WHO) declared COVID-19 as a pandemic on March 11, 2020.
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Geographic Segment Covered in the Report:
The Email Marketing report provides information about the market area, which is further subdivided into sub-regions and countries/regions. In addition to the market share in each country and sub-region, this chapter of this report also contains information on profit opportunities. This chapter of the report mentions the market share and growth rate of each region, country and sub-region during the estimated period.
● North America(USA and Canada) ● Europe(UK, Germany, France and the rest of Europe) ● Asia Pacific(China, Japan, India, and the rest of the Asia Pacific region) ● Latin America(Brazil, Mexico, and the rest of Latin America) ● Middle East and Africa(GCC and rest of the Middle East and Africa)
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Detailed TOC of Global Email Marketing Market Research Report 2022 - Impact of COVID-19 on the Market
1 Email Marketing Market Overview
1.1 Product Overview and Scope of Email Marketing Market
1.2 Email Marketing Market Segment by Type
1.3 Global Email Marketing Market Segment by Application
1.4 Global Email Marketing Market, Region Wise (2017-2029)
1.5 Global Market Size (Revenue) of Email Marketing (2017-2029)
1.6 Influence of Regional Conflicts on the Email Marketing Industry
1.7 Impact of Carbon Neutrality on the Email Marketing Industry
2 Email Marketing Market Upstream and Downstream Analysis
2.1 Email Marketing Industrial Chain Analysis
2.2 Key Raw Materials Suppliers and Price Analysis
2.3 Key Raw Materials Supply and Demand Analysis
2.4 Market Concentration Rate of Raw Materials
2.5 Manufacturing Process Analysis
2.6 Manufacturing Cost Structure Analysis
2.7 Major Downstream Buyers of Email Marketing Analysis
2.8 Impact of COVID-19 on the Industry Upstream and Downstream
3 Players Profiles
4 Global Email Marketing Market Landscape by Player
4.1 Global Email Marketing Sales and Share by Player (2017-2022)
4.2 Global Email Marketing Revenue and Market Share by Player (2017-2022)
4.3 Global Email Marketing Average Price by Player (2017-2022)
4.4 Global Email Marketing Gross Margin by Player (2017-2022)
4.5 Email Marketing Market Competitive Situation and Trends
5 Global Email Marketing Sales, Revenue, Price Trend by Type
5.1 Global Email Marketing Sales and Market Share by Type (2017-2022)
5.2 Global Email Marketing Revenue and Market Share by Type (2017-2022)
5.3 Global Email Marketing Price by Type (2017-2022)
5.4 Global Email Marketing Sales, Revenue and Growth Rate by Type (2017-2022)
6 Global Email Marketing Market Analysis by Application
6.1 Global Email Marketing Consumption and Market Share by Application (2017-2022)
6.2 Global Email Marketing Consumption Revenue and Market Share by Application (2017-2022)
6.3 Global Email Marketing Consumption and Growth Rate by Application (2017-2022)
7 Global Email Marketing Sales and Revenue Region Wise (2017-2022)
7.1 Global Email Marketing Sales and Market Share, Region Wise (2017-2022)
7.2 Global Email Marketing Revenue and Market Share, Region Wise (2017-2022)
7.3 Global Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.4 United States Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.5 Europe Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.6 China Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.7 Japan Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.8 India Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.9 Southeast Asia Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.10 Latin America Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
7.11 Middle East and Africa Email Marketing Sales, Revenue, Price and Gross Margin (2017-2022)
8 Global Email Marketing Market Forecast (2022-2029)
8.1 Global Email Marketing Sales, Revenue Forecast (2022-2029)
8.2 Global Email Marketing Sales and Revenue Forecast, Region Wise (2022-2029)
8.3 Global Email Marketing Sales, Revenue and Price Forecast by Type (2022-2029)
8.4 Global Email Marketing Consumption Forecast by Application (2022-2029)
8.5 Email Marketing Market Forecast Under COVID-19
9 Industry Outlook
9.1 Email Marketing Market Drivers Analysis
9.2 Email Marketing Market Restraints and Challenges
9.3 Email Marketing Market Opportunities Analysis
9.4 Emerging Market Trends
9.5 Email Marketing Industry Technology Status and Trends
9.6 News of Product Release
9.7 Consumer Preference Analysis
9.8 Email Marketing Industry Development Trends under COVID-19 Outbreak
10 Research Findings and Conclusion
11 Appendix
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